Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
A Taiwan-based tyre manufacturer, Kenda Tires, has agreed a partnership deal with Serie A’s marketing partner, Infront, for on-field advertising at the home grounds of six Serie A clubs, according to a report on SportsPro.
The report says the deal was struck by Kenda’s exclusive Italian partner, Gruppo Sirio. It will enable Kenda to advertise on all four sides of the pitch at the home venues of Fiorentina, Lazio, Rome, Sampdoria, Udinese and CFC Genoa.
Speaking of the deal, Kenda Europe marketing and sales manager Michael Andre said: “We wanted to further increase brand awareness for Kenda in Italy and strengthen our retail network.
“Our new visibility in Serie A allows us to approach end users on an emotional and inspiring level.”
Earlier this year, Kenda signed a major sponsorship deal with National Basketball Association (NBA) side Cleveland Cavaliers.
Source: Sportspro
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Fuelled by partnership with Bayern, DHL expands to China
22 Jul 2015
PPTV signs exclusive multi-year deal with WWE
17 Jun 2016
AG88 partners with Sauber F1 Team
15 Apr 2016
Li Ning gained 113 million yuan in the first half of 2016
12 Aug 2016
WWE to launch pay-per-view service in China
15 Aug 2017
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...