Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

According to a BBC report, 60 Chinese soccer coaches are now being trained in Staffordshire, England to learn from Premier League experts.
The Chinese government has invested millions of pounds into the 12-week programme, which is delivered by Stoke City Football Club and Staffordshire University. The coaches will receive lessons in psychology, physiology and nutrition as well as soccer coaching.
It is understood that this project is part of the country's aims to become a soccer powerhouse by 2050. According to the soccer blueprint, China has set out short, mid and long-term objectives, starting with the creation of up to 20,000 soccer schools and 70,000 pitches by 2020.
More than 30 million primary and secondary school age students will be encouraged to play regularly.
So in recent years, Chinese investors have been looking to buy into foreign clubs like Inter Milan, AC Milan, West Brom and Newcastle Jets.
Source: BBC
Proofread by Sean O Diobhilin
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
2015 Chinese TV Broadcasting Report of Soccer Events
08 Jun 2016
World Mahjong Limited ink with Le Sports
17 Feb 2016
Sino-British soccer training agreement signed in Shanghai
15 Dec 2016
£0.18m Chinese investment for British soccer company
18 Mar 2016
USOC extends deal with Chinese company
15 Aug 2016
More from Yutang Sports
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
Yutang Sports
Chinese website
loading...