The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35

According to the ChinaDaily, the Chinese company Shanghai Xiaoyuan (Chinese: 上海晓苑文化传播有限公司) announced Thursday that it has acquired a 10% stake in the British soccer company Freestyle Football Ltd, which is said to be worth up to £0.18 million.
As stated in a local report, under this deal the two sides will co-operate in the development of Apps and videos that provide fans with freestyle football training lessons.
"They have a number of useful resources that will also help us to grow freestyle football across their vast home country of China, which is very exciting for the future of the sport. This investment will enable us to build a sustainable future for freestyle football." said Freestyle Football Ltd's CEO Dan Wood.
In addition to this, Xiaoyuan has obtained the copyright for the Melbourne Freestyle Football Championships 2016. It has also signed a letter of intent with CMT Learning, a U.K. football training agency.
Source: ChinaDaily
Proofread by John Devlin.
The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35
Related coverage
5 football clubs to participate in 2017 ICC China
15 Mar 2017
CSM to sue 5 live streaming platforms for media rights infringement
27 Sep 2017
Chinese, USA consortiums near West Brom takeover
30 Apr 2015
First Chinese Community Teenager Football Match opened up in Beijing
11 May 2015
LeTV denies Bejing Guoan’s takeover deal
06 Jan 2016
More from Yutang Sports
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
SportAccord Convention in Baku postponed
03 Apr 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Yutang Sports
Chinese website
loading...