Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
On the 11th August in Rio, the Chinese enterprise Honav signed a franchise deal from the year 2017-2020 with United States Olympic Committee (USOC).
According to the deal, Honav will design and produce franchised goods and gifts for the Olympic Games on behalf of the USOC and America's Team.
In fact, Honav has already been the official partner of the USOC from 2012-2016.
Mr Chen, Chairman of the Honay Board, said, “ this deal marks the recognition by both sides of their previous co-operation. We will treasure the mutual trust built up during the past four years and try our best to fulfill the next project with the support of the USOC.”
Being the biggest franchising enterprise for the Olympic Game, Honav has gained the rights on three consecutive occasions to sell their products - in 2008, 2012 and 2016. This year, Honav has designed more than 1,000 franchised items including some Mascot staff toys.
Proofread by Sean O Diobhilin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Former CEO of Barcelona visits a Chinese football club
10 Nov 2015
Oceans Sports links up with SAIC-GM
05 May 2016
Sands ends sports partnership with China developer
25 Jun 2015
Shanghai to build Xujiahui Sports Park
27 Sep 2017
Beijing hosts Canada-China Sports Business Summit
18 Nov 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Yutang Sports
loading...