Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

On the 11th August in Rio, the Chinese enterprise Honav signed a franchise deal from the year 2017-2020 with United States Olympic Committee (USOC).
According to the deal, Honav will design and produce franchised goods and gifts for the Olympic Games on behalf of the USOC and America's Team.
In fact, Honav has already been the official partner of the USOC from 2012-2016.
Mr Chen, Chairman of the Honay Board, said, “ this deal marks the recognition by both sides of their previous co-operation. We will treasure the mutual trust built up during the past four years and try our best to fulfill the next project with the support of the USOC.”
Being the biggest franchising enterprise for the Olympic Game, Honav has gained the rights on three consecutive occasions to sell their products - in 2008, 2012 and 2016. This year, Honav has designed more than 1,000 franchised items including some Mascot staff toys.
Proofread by Sean O Diobhilin
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
CSA signs MOU with Winter Games NZ Trust
21 Apr 2016
FC Barcelona to open a new football school in China
26 Oct 2015
China to have further cooperation with the US in sports
26 Jun 2015
S. Korea and China to sign Baseball partnership
08 Mar 2016
Film giant Hualu Baina to launch sports joint-venture
11 Jun 2015
More from Yutang Sports
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
SportAccord Convention confirmed for Baku, 9–13 May 2027
06 May 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
Yutang Sports
Chinese website
loading...