Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

On the 11th August in Rio, the Chinese enterprise Honav signed a franchise deal from the year 2017-2020 with United States Olympic Committee (USOC).
According to the deal, Honav will design and produce franchised goods and gifts for the Olympic Games on behalf of the USOC and America's Team.
In fact, Honav has already been the official partner of the USOC from 2012-2016.
Mr Chen, Chairman of the Honay Board, said, “ this deal marks the recognition by both sides of their previous co-operation. We will treasure the mutual trust built up during the past four years and try our best to fulfill the next project with the support of the USOC.”
Being the biggest franchising enterprise for the Olympic Game, Honav has gained the rights on three consecutive occasions to sell their products - in 2008, 2012 and 2016. This year, Honav has designed more than 1,000 franchised items including some Mascot staff toys.
Proofread by Sean O Diobhilin
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
Related coverage
25 Aug 2017
Former CEO of Barcelona visits a Chinese football club
10 Nov 2015
Jet Li and Jack Ma expands Taiji Zen
14 Jul 2015
Alisports eyes culture and entertainment ecosystem
28 Aug 2017
PEAK to sponsor Russian school basketball league
01 Feb 2016
More from Yutang Sports
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
A Diverse Iine-up of Exhibitors Joins the SportAccord Convention
28 Jan 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Yutang Sports
Chinese website
loading...