A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28

On the 11th August in Rio, the Chinese enterprise Honav signed a franchise deal from the year 2017-2020 with United States Olympic Committee (USOC).
According to the deal, Honav will design and produce franchised goods and gifts for the Olympic Games on behalf of the USOC and America's Team.
In fact, Honav has already been the official partner of the USOC from 2012-2016.
Mr Chen, Chairman of the Honay Board, said, “ this deal marks the recognition by both sides of their previous co-operation. We will treasure the mutual trust built up during the past four years and try our best to fulfill the next project with the support of the USOC.”
Being the biggest franchising enterprise for the Olympic Game, Honav has gained the rights on three consecutive occasions to sell their products - in 2008, 2012 and 2016. This year, Honav has designed more than 1,000 franchised items including some Mascot staff toys.
Proofread by Sean O Diobhilin
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025 23:28
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Alisports: in the fast lane to bid for great development in Chinese sports
11 Apr 2016
Chinese company to buy a second Dutch football club
10 Oct 2015
Lizhang Jiang wants Wolves to think global
14 Jul 2016
Juventus launch Chinese digital fan community
15 Mar 2016
Wang Jianlin’s sports business philosophy
03 Mar 2016
More from Yutang Sports
Who you meet at SportAccord And Why it Matters
22 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SportAccord Convention 2026: Event Schedule taking shape in Baku
05 Feb 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
Yutang Sports
Chinese website
loading...