Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
On 9th August, Super Sports who own the exclusive copyright of the English Premier League(EPL) in China mainland and Macao held a news conference to announce the broadcast partners of the EPL in these areas.
In the open-circuit TV part of the deal the CCTV sports channel, CCTV sports channel HD, will continue to broadcast the game once a week; while 20 television stations led by Beijing sports channel and Guangdong sports channel are to combine a “Broadcast Network of the English Premier League.” They have obtained the right to broadcast two games a week.
As for the Internet part, the new media broadcasting rights of the new season EPL were won by LeSports, PPTV Sports and Super Sports. Among these, there will be at least 230 games for LeSports and PPTV Sports to broadcast free of charge. 380 games will be provided for Super Sports including 230 games free of charge.
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
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Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
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