VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Global leading information and measurement company Nielsen today announced that it is partnering with Sina Weibo, a Chinese microblogging website, in a collaboration that will take digital audience measurement one significant step further.
The combination of these two massive data sets, calibrated against Nielsen’s high-quality data assets, will bring a new level of clarity to the understanding of online audiences. Nielsen’s Digital Ad Ratings will now incorporate Weibo’s more than 265 million monthly active user accounts to provide advertising audience data across websites and creative advertising formats on computers, tablets, and smartphones.
Nielsen will have access to Weibo’s interest tags to further define digital audiences by their specific behavioral preferences in forums, blogs and browsing behavior.
Tencent Corporate vice-president Steven Chang said Nielsen has a positive and open attitude of cooperation. Tencent and Sina Weibo will work together with Nielsen to build a digital ad rating measurement standard based on the massive data base. The establishment of this standard will help advertisers to more effectively and accurately measure the effects and ROI of their digital advertising.
Source:Nielsen
Proofread by Sean O Diobhilin
Related coverage
Alibaba and Sina announced wide ranging deal with Kobe Inc.
04 Aug 2015
Sina Weibo shut down accounts posting illegal NBA contents
10 Dec 2015
Sina Sports seals deal with IMG Academy
17 Mar 2016
Kobe Bryant announced partnership with Sina and Alibaba
12 Jun 2015
Sina Sports signs with Jiannong Sports in running races
30 Mar 2018
More from Yutang Sports
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Yutang Sports
loading...