SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Linglong Tire, the Shangdong-based tire maker, announced last Friday that its subsidiary Linglong International Tire (Thailand) has struck a sponsorship deal with Ratchaburi Mitr Phol FC, a Thai professional football club.
This deal will see the subsidiary, as a TOP Sponsor, provide support for the club and develop sports campaigns in Thailand. The financial terms of the deal have not been disclosed.
Ratchaburi Mitr Phol FC, nicknamed The Dragons, are a professional football club based in Ratchaburi Province and currently play in Thai Premier League. It is said that the club’s home stadium will be completed in May.
Linglong Tire, originally known as Zhaoyuan Tire Plant, was established in 1975. It moved to radial tire production in 2001 and has been moving to establish the Linglong brand internationally for the past few years. Currently, Linglong Shandong is an international partner of the German Bundesliga side VfL Wolfsburg FC.
Proofread by John Devlin.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Leicester City to launch Chinese youth training plan
18 May 2016
USOC extends deal with Chinese company
15 Aug 2016
Global Sports Week Paris Set to Kick off Sport’s Big Comeback Year
20 Nov 2020
Viva China to set up Sports Cultural Industry Fund with Huarong Zhifu
21 Sep 2017
Guirenniao, Hupu.Com to establish $320M sports investment fund
22 Jan 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
Yutang Sports
loading...