Who you meet at SportAccord And Why it Matters
22 Jan 2026 10:48

Chinese real estate firm, the Evergrande Group (owners of Guangzhou Evergrande Taobao FC) are reportedly linked to a potential West Bromwich Albion takeover, according to a recent report by the Birmingham Mail.
As the takeover of the club is thought to be in the latter stages, the Evergrande Group has been named as a potential buyer.
The group is owned by multi-billionaire Xu Jiayin, and is linked with Chinese Super League side Guangzhou Evergrande, with Guangzhou being Birmingham's sister city.
With the club's current owner Jeremy Peace said to be close to a deal with Chinese investors, the report also suggests that the projected new owners are already involved in signing off transfer deals, such as the reported £9 million approach for Jeffrey Schlupp.
Earlier this month, there were reports that China’s richest man Wang Jianlin has been looking to build up a stake in an English club.
Source: birminghammail
Proofread by Sean O Diobhilin
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