Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
According to previous reports, China’s leading retailer, Suning Commerce Group reportedly want to buy a 20 % stake of Italian Serie A side Inter Milan.
President Erick Thohir wants Suning to join only if they will help Inter grow, whilst aiming for the Chinese market.
“The main thing is that Inter must grow from this,” Thohir told Corriere dello Sport. “Moratti allowed me into the club because he understood that I could help him. If we bring in another strategic partner among the shareholders, then the objective is to improve Inter. We must be sure that this happens, much like Moratti made sure with me.”
“What can Suning bring to Inter? I'll tell you that when we've signed, I can't go into details beforehand. We're already very popular in China, but not nearly as much as we could be. We have 130 million fans and we must develop our brand, but first we must probe the markets.”
Source: Football Italia
Proofread by Sean O Diobhilin
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