Hupu Sports, one of the leading sports media portals in China, has agreed a strategic agreement with the China Arena Football League (CAFL).

Under the deal Hupu Sports will provide digital marketing and media management services to help promote CAFL through various media platforms, including a proposed new site alongside Wechat and Weibo.

Chen Zhongjie, head of International Strategic Business at Hupu Sports, said “Hupu is delighted to team up with CAFL to bring the first national arena American football tournament to Chinese sports fans.”

“This will be a great opportunity to demonstrate the attraction of competitive sports as well as a milestone marking the development of American football in China.”

The CAFL is set to organise the first ever American football tournament in Beijing on the first weekend in October. The competition will be hosted in Dalian, Qingdao, Guangzhou and Shenzhen on each of the following weekends up until 5th November, when the final will be held in Shanghai.

Source: China.com.cn

Proofread by Sean O Diobhilin