DeVries Global to handle New Balance’s PR in China

On 7th July, DeVries Global, announced it has been appointed by New Balance, the global athletic footwear and apparel brand, to lead its public relations and influencer engagement programs in China. DeVries Global is an international communications firm specialising in consumer marketing with offices across the U.S., Asia and Europe.

For over 100 years, New Balance has been dedicated to unlocking innovation and creativity to offer the best products to athletes in the market. DeVries Global will support New Balance on integrated brand communication campaigns, media & key opinion leader (KOL) outreach and social media management.

“We admire the innovative values, and the healthy and active lifestyle that New Balance promotes. We are thrilled to assist in spreading the word on New Balance to a growing audience in China”, said Andres Vejarano, Regional Managing Director, Asia at DeVries Global.

Source: Press Release

Proofread by Sean O Diobhilin