SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Alibaba’s sports subsidiary Alisports has entered into a partnership with Full Swing Golf, a San Diego based company specializing in cutting edge Golf Simulation Technology.
As stated in a report, the pair aim to attract new and avid golfers to the sport, thus growing the game of golf in China. To do so, the partnership will include golf-related integrated marketing and cross-promotional programs. Full Swing is also looking to launch the first Tiger Woods branded simulator, as part of this partnership.
"We believe Full Swing Golf's unmatched technology and relationship with Tiger Woods will propel golf forward in China, allowing golfers greater accessibility to the game," said Alisports CEO Zhang Dazhong.
As Tiger Woods said, this new partnership “gives me the opportunity to work with Jack Ma who is someone I respect tremendously because of everything he has been able to accomplish in his life."
Source: Full Swing Golf
Proofread by Sean O Diobhilin
Related coverage
Beijing Ducks add travel partner
25 Nov 2015
Peter Schmeichel joins Sina Sports’s star squad
18 Feb 2016
McIlroy skips Shanghai golf tournaments
22 Oct 2014
MiaoHi Sports sign deal with Football Corp.
31 Aug 2016
La Liga president eyes closer ties with CSL
18 Aug 2015
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Yutang Sports
loading...