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Sportswear to outpace casinos as Chinese consumers earn more

By Reuters Friday, 09 Jan 2015 11:00

Sportswear companies could outpace casinos in Asia in terms of floorspace profitability growth in 2015, as China's middle class takes advantage of cheaper domestic brands and an anti-corruption campaign hits gaming, UBS said on Thursday.

Retailers are skittish about expanding in Asia as China's 2014 economic growth is expected to hit a 24-year low - putting a dampener on prospects for consumer investors in the region, UBS said in a report.

But sportswear companies - Li Ning Co Ltd in particular - could be a bright spot as personal income grows in China and more and more people are able to afford branded gear like sneakers.

The Chinese company, whose shares fell 38.1 percent last year, is expected to go from losing an average of 373 yuan ($60) for each square metre of store space in 2014 to generating a 1,147 yuan operating profit on each of those square meters this year, UBS said.

Rival Anta Sports Products Ltd was also expected to benefit, growing its operating profit 12 percent to 2,322 yuan on the same basis.

While much more lucrative in absolute terms, gaming companies were expected to fare worse on a relative basis this year as junket operators with VIP clients forced casinos to compete on commissions and credit availability.

Average profit per square metre for gaming companies was expected to fall 6.7 percent this year, with SJM Holdings Ltd plummeting 13.6 percent to 5,871 yuan and Galaxy Entertainment Group Ltd falling 9.9 percent to 8,858 yuan.

Eighty-five percent of retailers analysed in the report were cautious about expanding this year, up from 72 percent last year. Thirty-one percent said they would not expand or would scale back.



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