SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Premier League club Tottenham Hotspur has launched a Chinese language website on Chinese internet giant Netease's web platform. The site went live in the build up to this weekend's North London derby.
The Netease Sports sites are the leading web platforms in China for football and one of the most viewed portal web sites in China.
Spurs reckons it has 45 million fans in China and has five Official Supporters Clubs in the region. The Tottenham Hotspur Foundation, alongside the club's main sponsor AIA, has run coaching clinics across the Far East to promote healthy lifestyle.
The Spurs site is at Cn.tottenhamhotspur.com and the deal with Netease will see the the Chinese promote two stories a day from the site (including videos).
"Tottenham Hotspur is a club with great history and, as one of the biggest media outlets in China, Netease is glad to bring the Club closer to its fans in China, and to help Chinese fans build up a comprehensive understanding of the Club," said Yan.
Spurs has been working hard to build its global digital platforms targeting what the club calculates to be a 450 million fanbase. A Spanish-language website has launched, as well as localised social media channels in Spanish, Hindi, Malay, Indonesian and Thai, and a new YouTube channel has also debuted.
The club already has over 2 million followers on Weibo, as well as its own dedicated WeChat page and Youku channel.
Related coverage
Everbright confirms Liverpool bid
26 Aug 2016
UK to boost Chinese grassroots soccer with £3 million funding
25 Sep 2015
Sun Jihai officially announces retirement
12 Dec 2016
Chinese investors close to £100m Aston Villa deal
09 May 2016
West Brom's £150m Chinese takeover halted
27 Jul 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...