Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
Chinese conglomerate Dalian Wanda has agreed a collaboration with the German sportswear brand Adidas.
Under this agreement, Adidas is set to sponsor two of Wanda's Ironman events in China, "as well as work with the Chinese conglomerate to help develop football and basketball at all levels," the brand said in a statement.
At the same time, Adidas is going to open sportswear stores "throughout Wanda's extensive portfolio of shopping malls and other commercial properties."
"China is one of the most important markets for Adidas globally. We have strengthened our position in China considerably in recent years," said Adidas CEO Herbert Hainer.
"We are now looking forward to working with the Wanda Group, one of China's largest and most respected companies as well as a powerful name in the world of sport."
Last August, Wanda CEO Wang Jianlin acquired the Ironman brand and its parent company, the World Triathlon Corporation (WTC). Wang plans to host two Ironman events later this year in Hefei and Xiamen in China.
Source: AFP
Proofread by Sean O Diobhilin
Related coverage
Ironman buys Cape Epic mountain bike stage race
22 Aug 2016
Obama met with Wang Jianlin. What a big game?
27 Mar 2015
Update: Dalian Wanda launches revolutionary “China Cup”
13 Jul 2016
Derrick Rose visits China with Adidas
26 Aug 2015
The China Cup kicks off tomorrow with total prize money of US$ 700k
09 Jan 2017
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
France’s Golden Decade of Sport
14 Jun 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...