Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Ali Sports, the sport unit of China’s leading e-commerce giant Alibaba Group, announced yesterday that it has struck a deal with the American NFL (National Football League) to broadcast the tournament in Mainland China.
Under the agreement, Ali Sports will have the rights to screen NFL games, highlights and weekly publications through Youku, OTT and mobile terminals in Mainland China. NFL will be the first major sport tournament to be aired through Ali’s sports channels.
In addition to NFL’s digital rights, Ali Sports will open a specialized section for the upcoming 50th NFL Super Bowl, to be hosted on February 8th, New Year’s Day on the Chinese Lunar Calendar.
However, the terms of the deal were not disclosed.
Speaking about the landmark deal, Richard Yang, General Manager at NFL China, commented “It’s a great honor to (have) Ali Sports as our official media partner. NFL and American Football have rapidly developed in China, and we’re excited and hopeful about the sport’s prospect in China.”
“Ali Sports is willing to build a more open platform to benefit NFL and its supporters”, said Zhang Dazhong, CEO at Ali Sports.
Source: Ali Sports
Proofread by John Devlin.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Alisports is making a revolution in smart stadium market
02 Jun 2016
Peyton Manning on way to China
20 Sep 2016
Alibaba and Handnice to invest $1.5m in LeidaSports
20 Apr 2016
Alisports to raise 123.5 million Yuan in Series A financing
11 Apr 2017
NeuLion streams US Open to tennis fans in China
14 Sep 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...