VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Kunlunshan Water, a brand owned by beverage maker the JDB Group, announced yesterday (May 31) that it has become the new official water partner of World Snooker for the next three years.
According to their partnership, from the 2016/17 to the 2018/19 season, the water brand will support snooker tournaments including the UK Championship, the Masters, the Welsh Open and the World Championship.
As stated in an official report, “Branded water, glasses and ice buckets will be displayed on set next to the players and during post-match interviews at each of these tournaments.”
In addition to this, Kunlunshan will also become the title sponsor of the annual Fans Player of the Year award. This award is voted for by fans on Twitter, Sina Weibo and WeChat. The winner this year was Ronnie O’Sullivan.
Chinese pro snooker player Liang Wenbo has been appointed Promotion Ambassador of Kunlunshan World Snooker.
As World Snooker director Jason Ferguson said: “This new partnership will provide maximum opportunity for our sport to show just what it can do for a major Chinese brand. And it will display the World Snooker brand alongside Kunlunshan Water, showing just how high a mountain our sport has climbed.”
Source: World Snooker
Proofread by Sean O Diobhilin
Related coverage
Caipital Airlines to partner China National Badminton Team
21 Jan 2016
Shanghai SIPG seals deal with TÜV Rheinland
24 Jul 2017
Hong Kong foundation teams with UK institutions to train China's future soccer leaders
03 Jun 2015
China Interactive Sports inks sports tourism deal
23 Feb 2016
ARF reached a partnership deal with WWF in Shanghai
23 Mar 2015
More from Yutang Sports
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...