SportAccord Summit 2024 Logo Unveiled
29 Nov 2023 19:09
Chinese telecom powerhouse Huawei has reportedly decided not to renew their deal with Premier League giants Arsenal FC, according to Michael Garwood of Mobile News.
As Garwood wrote, the partnership between Huawei and Arsenal, which was signed in 2014, has come to an end after the 2015/2016 season. He went on to say the smartphone manufacturer chose not to renew the contract due to a shift in their branding strategy in the UK market. However, Huawei’s deals with other European football clubs including “Inter Milan and Atletico Madrid are understood to remain in place”, he continued.
So far neither Huawei nor Arsenal has made an official announcement regarding the deal.
The Chinese smartphone brand teamed up with Arsenal in January 2014 to become the club’s official smartphone partner and the inaugural deal expired in May 2016. However, Huawei still has a contract with Arsenal striker Alexis Sanchez.
Source: Mobile News
Proofread by Sean O Diobhilin
Related coverage
Wang Jianlin to back Magic Millions horse-racing carnival
12 Oct 2015
Tag Heuer returns to keep time with CBA
20 Sep 2017
What should Chinese brands do to overcome situations like Ganten and Australian Open controversy?
25 Jan 2018
PEAK signs sponsorship deal with Dellavedova
03 Jun 2016
National Sports Training Center extends 13-year deal with Pocari Sweat
26 Sep 2017
More from Yutang Sports
Yutang Sports
loading...