Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Chinese telecom powerhouse Huawei has reportedly decided not to renew their deal with Premier League giants Arsenal FC, according to Michael Garwood of Mobile News.
As Garwood wrote, the partnership between Huawei and Arsenal, which was signed in 2014, has come to an end after the 2015/2016 season. He went on to say the smartphone manufacturer chose not to renew the contract due to a shift in their branding strategy in the UK market. However, Huawei’s deals with other European football clubs including “Inter Milan and Atletico Madrid are understood to remain in place”, he continued.
So far neither Huawei nor Arsenal has made an official announcement regarding the deal.
The Chinese smartphone brand teamed up with Arsenal in January 2014 to become the club’s official smartphone partner and the inaugural deal expired in May 2016. However, Huawei still has a contract with Arsenal striker Alexis Sanchez.
Source: Mobile News
Proofread by Sean O Diobhilin
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
CTBC Bank renews sponsorship with Swinging Skirts LPGA
14 Mar 2016
Beijing Capital Land sponsors 2015 IAAF World Championships
25 Aug 2015
Wanda Sports joins Under Armour to promote Rock ‘n’ Roll Marathon Series
15 Sep 2017
Lang Ping endorsed TCL's brand XESS
30 Sep 2016
Wang Jianlin: More Chinese sponsors for FIFA
22 Mar 2016
More from Yutang Sports
Yutang Sports
loading...