Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
China's Dalian Wanda Group has agreed a multi-year business partnership with FIBA, the World governing body of basketball. The deal was signed in Beijing earlier today.
Under the agreement, Wanda has been awarded the exclusive rights for the marketing and sales of global sponsorship and licensing rights to basketball events under FIBA. These include the FIBA Basketball World Cup and qualifiers, Men’s and Women’s continental cups and qualifiers, as well as the FIBA Women’s Basketball World Cup and Youth World Championship from 2016-2033.
The partnership will cover “marketing initiatives and services in the area of branding, merchandising, event hospitality, on-site operations and marketing partner support,” the company announced. As well as the long-term business partnership, the two parties will work together to establish a new basketball tournament in Asia. Additionally, Wanda has been awarded the hosting rights to the 3X3 Basketball Tournament in China.
Wanda Group has spent heavily in sports over the past few years. The company is now the owner of Infront Sports Media and WTC, as well as being a global partner of FIFA.
Source: Wanda Group
Proofread by Sean O Diobhilin
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Related coverage
Dalian Wanda signs Chengdu sports MOU
14 May 2018
Yutang Weekly (2016.3.14-2016.3.19)
20 Mar 2016
Infront seeks 450 mln euro loan waiver for Wanda buy
29 May 2015
Shanghai Subway turned into basketball court to embrace FIBA Basketball World Cup 2019 Qualifiers
16 Nov 2018
Wanda Sports to acquire Lagardère Sports' Endurance Division
23 Jan 2016
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...