SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
China's Dalian Wanda Group has agreed a multi-year business partnership with FIBA, the World governing body of basketball. The deal was signed in Beijing earlier today.
Under the agreement, Wanda has been awarded the exclusive rights for the marketing and sales of global sponsorship and licensing rights to basketball events under FIBA. These include the FIBA Basketball World Cup and qualifiers, Men’s and Women’s continental cups and qualifiers, as well as the FIBA Women’s Basketball World Cup and Youth World Championship from 2016-2033.
The partnership will cover “marketing initiatives and services in the area of branding, merchandising, event hospitality, on-site operations and marketing partner support,” the company announced. As well as the long-term business partnership, the two parties will work together to establish a new basketball tournament in Asia. Additionally, Wanda has been awarded the hosting rights to the 3X3 Basketball Tournament in China.
Wanda Group has spent heavily in sports over the past few years. The company is now the owner of Infront Sports Media and WTC, as well as being a global partner of FIFA.
Source: Wanda Group
Proofread by Sean O Diobhilin
Related coverage
FIBA and Ganten extend partnership to another 4 years
16 Sep 2019
Wang Jianlin: New boss of Chinese Super League?
18 Aug 2015
Obama met with Wang Jianlin. What a big game?
27 Mar 2015
Wanda Group to organize flag bearers for FIFA Women’s World Cup 2019
27 Mar 2019
Triathlon sprints ahead of pro cycling
02 Sep 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...