Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
China's Dalian Wanda Group has agreed a multi-year business partnership with FIBA, the World governing body of basketball. The deal was signed in Beijing earlier today.
Under the agreement, Wanda has been awarded the exclusive rights for the marketing and sales of global sponsorship and licensing rights to basketball events under FIBA. These include the FIBA Basketball World Cup and qualifiers, Men’s and Women’s continental cups and qualifiers, as well as the FIBA Women’s Basketball World Cup and Youth World Championship from 2016-2033.
The partnership will cover “marketing initiatives and services in the area of branding, merchandising, event hospitality, on-site operations and marketing partner support,” the company announced. As well as the long-term business partnership, the two parties will work together to establish a new basketball tournament in Asia. Additionally, Wanda has been awarded the hosting rights to the 3X3 Basketball Tournament in China.
Wanda Group has spent heavily in sports over the past few years. The company is now the owner of Infront Sports Media and WTC, as well as being a global partner of FIFA.
Source: Wanda Group
Proofread by Sean O Diobhilin
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Yutang Weekly: What happened in the Chinese sports market (9/16-9/22)
22 Sep 2019
Interview: How PEAK Sports became an international brand
13 Jan 2016
Wang Jianlin reportedly interested in purchasing Grand Tours
09 Dec 2015
Basketball dominates October in China
19 Oct 2018
A new buzz swirling around sport
29 Jul 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...