VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Bayern Munich, last season's Bundesliga champion, announced yesterday (June 14) that it would launch an international office in Shanghai on September 1.
This team, initially comprising six staff, will become the club’s second overseas bureau after New York. Rouven Kasper, currently a Senior Director at Lagardére Sports Germany, has been appointed as local Managing Director in China.
As Jörg Wacker, Bayern München AG board director for internationalisation and strategy, commented: “Based on his many years of experience in sports marketing, Rouven Kasper is the ideal appointment for FC Bayern as head of out Shanghai office. We are certain he and his team in China will help FC Bayern make significant progress in its internationalisation in Asia thanks to their great commitment and expert knowledge.”
“I am delighted at the opportunity to take on this exciting and important task for FC Bayern in China and fill it with life”, Rouven Kasper said “My staff and I will invest great energy in building up a network in China, supporting FC Bayern to the best possible extent in achieving the club’s targets for this market. We will do everything to extend the established and successful local strategy as rapidly as possible, driving forward the club’s internationalisation in Asia.”
Source: fcbayern.de
Proofread by Sean O Diobhilin
Related coverage
FC Barcelona to open a new football school in China
26 Oct 2015
Bayern top in China digital market
29 Jan 2016
Asian women's boxing championships to open in China
08 Jun 2015
China to bring athletics events to city streets
25 May 2015
The First official Fan club of La Liga in China
25 Oct 2016
More from Yutang Sports
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
France’s Golden Decade of Sport
14 Jun 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Yutang Sports
loading...