Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Beijing Enterprises Holdings Limited and Jia Duo Bao (JDB), a Chinese herbal tea brand, recently signed a strategic partnership to work together in the sports industry.
Under the agreement, the two sides will make joint efforts to establish the “Tongzhou Cultural and Sports Industrial Park” (Tongzhou is a district in Beijing). A football school, basketball school & sports facilities will be built and JDB will make efforts to help Beijing BG Football Club up to the Chinese Super League(CSL).
Beijing Enterprises Holdings Limited was formed from eight subsidiaries (i.e. Yanjing Beer, Sanyuan Foods, Beijing Western Style Food, Beijing Airport Expressway, Badaling Tourism, Wangfujing Department Store, Jianguo Hotel and Beijing International Switching System) in Beijing, China. It was incorporated in Hong Kong and listed on the Hong Kong Stock Exchange as red chip stock in 1997.
Jia Duo Bao is a famous Chinese herbal tea brand. Their business focuses mainly on herbal tea and high-end mineral water (Kunlunshan water).
Source: gmw.cn
Proofread by Sean O Diobhilin
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