Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
LeSports has announced a strategic partnership deal with the International Boxing Federation of China (IBF China). The three-sided deal, signed by LeSports, IBF China and its promotor Rejoy Group (Chinese: 瑞怡文化), aims to set up a pay-per-view model for this sport.
Under this deal, LeSports is about to acquire the exclusive rights to global live webcasting of all IBF tournament bouts from 2016 to 2020. The sports company will also become the co-promoter of the 2016 IBF Global Annual Convention and the 2016 IBF World Championship Bout. At the same time, Rejoy Group will be responsible for the promotion of the brand and the operation of the events.
As Liu Jianhong, CCO of Le Sports said, "The IBF is a brilliant boxing brand with great global influence, it has affluent boxer resources with good quality and a great number of appealing events. LeSports is very optimistic about China's professional boxing market.”
Source: PRNewswire & Netease
Proofread by Sean O Diobhilin
Related coverage
Kenda Tires signs Serie A advertising deal
01 Apr 2016
Sands ends sports partnership with China developer
25 Jun 2015
China sports governing body partner with Hainan
04 Aug 2017
Arsenal extend its Tmall partnership
02 Aug 2017
Xtep to sponsor Tianjin Team at 13th National Games
04 Aug 2017
More from Yutang Sports
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Yutang Sports
loading...