Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
LeSports has announced a strategic partnership deal with the International Boxing Federation of China (IBF China). The three-sided deal, signed by LeSports, IBF China and its promotor Rejoy Group (Chinese: 瑞怡文化), aims to set up a pay-per-view model for this sport.
Under this deal, LeSports is about to acquire the exclusive rights to global live webcasting of all IBF tournament bouts from 2016 to 2020. The sports company will also become the co-promoter of the 2016 IBF Global Annual Convention and the 2016 IBF World Championship Bout. At the same time, Rejoy Group will be responsible for the promotion of the brand and the operation of the events.
As Liu Jianhong, CCO of Le Sports said, "The IBF is a brilliant boxing brand with great global influence, it has affluent boxer resources with good quality and a great number of appealing events. LeSports is very optimistic about China's professional boxing market.”
Source: PRNewswire & Netease
Proofread by Sean O Diobhilin
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
361° partnered with Rio Olympics
23 Oct 2014
Chinese e-game partners with Way of Wade
14 Jul 2017
China to have further cooperation with the US in sports
26 Jun 2015
08 Apr 2016
ANTA partner with Delivery Agent
20 Feb 2016
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Yutang Sports
loading...