Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Sina Sports last Saturday announced a strategic partnership with the French Open 2016.
As part of the deal, Sina Sports introduced the “Social Media Destination of Roland-Garros in China” on its digital sports platform.
Under the agreement, Sina Sports will set up a Chinese-language website forthe French Open 2016 on its digital platform, where Chinese fans will be able to access match highlights, a live scoreboard, player interviews and match contentcustomized for Sina users.In addition to the Chinese-language website, Sina Sports will help promote Roland-Garros across multiple Sina Weibo microblogging channels.
The French Open is the second major tennis tournament, followingthe Australian Open, to engage in a strategic partnership with Sina Sports. As well as its partnerships with Roland-Garros and the Australian Open, Sina Sports will also be a digital broadcaster of other tennis tournaments through 2016. These will include theChina Open, the WTA Zhuhai Elite Trophy and International Premier Tennis League matches.
Source: Sina Sports
Proofread by Sean O Diobhilin
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