Sina Sports links with French Open

Sina Sports last Saturday announced a strategic partnership with the French Open 2016.

As part of the deal, Sina Sports introduced the “Social Media Destination of Roland-Garros in China” on its digital sports platform.

Under the agreement, Sina Sports will set up a Chinese-language website forthe  French Open 2016 on its digital platform, where Chinese fans will be able to access match highlights, a live scoreboard, player interviews and match contentcustomized for Sina users.In addition to the Chinese-language website, Sina Sports will help promote Roland-Garros across multiple Sina Weibo microblogging channels.

The French Open is the second major tennis tournament, followingthe Australian Open, to engage in a strategic partnership with Sina Sports. As well as its partnerships with Roland-Garros and the Australian Open, Sina Sports will also be a digital broadcaster of other tennis tournaments through 2016. These will include theChina Open, the WTA Zhuhai Elite Trophy and International Premier Tennis League matches.

Source: Sina Sports

Proofread by Sean O Diobhilin