Sina Sports to partner International Table Tennis Federation

According to the International Table Tennis Federation’s official website, Sina Sports has reached a partnership with ITTF. As the official media partner of the cn.ITTF.com, the Chinese website of ITTF, Sina Sports will assist ITTF to promote their events’ news and other relevant content on cn.ITTF.com and Weibo platforms. 

Meanwhile, Sina Weibo Sports has also become the official social media partner of the Liebherr 2017 World Table Tennis Championships. Through this collaboration, ITTF and Weibo Sports aims to bring fans closer to the World Championships and their favourite stars, featuring instant result updates, exclusive photos and behind-the-scenes content.

“As the leading sports digital media platform in China, we are excited to partner with ITTF to provide comprehensive content such as in-depth interviews and behind-the-scene content for our fans.  In the last two years, we have entered into strategic partnerships with more than 30 leagues and federations to allow fans to more easily access their favourite sports as well as explore new sports being introduced to China.” stated Sam Li, Head of Content Acquisition and Strategic Partnership for Sina Sports.

Source: cn.ittf.com ‍‍and ‍‍ittf.com

Proofread by Raymond Fitzpatrick