Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Internazionale announced yesterday a new partnership with Le Sports in China for the club TV channel, Inter Channel, to be broadcast across mainland China.
The two-year deal will see Le Sports become the exclusive broadcast partner for Inter Channel in the territory across all platforms including television, website and mobile.
Inter Channel programming includes full reruns and highlight shows of Inter’s Serie A and TIM Cup matches, pre and post match exclusive interviews with first team players, coach Roberto Mancini’s weekly prematch press conference, real audio daily training sessions from Appiano Gentile plus in depth player interviews, past player documentaries, news and other exclusive features.
In addition, Le Sports will be entitled to produce a limited amount of local content. According to 2015 research, Inter has a total following of 190 million in the Asia Pacific region.
Lei Zhenjian, the CEO of Le Sports, said of the partnership: "Serie A and Inter are very popular on our platforms and we believe this partnership with Inter will greatly boost the influence of both the club and Serie A in China."
Source: inter.it
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
27 Sep 2015
Manchester City partner with PAK Corporation
06 May 2016
LFP to sign partnership deal with Chinese government
05 Aug 2015
Online communities: Another battlefield for major sports apps
06 Aug 2015
CSA signs MOU with Winter Games NZ Trust
21 Apr 2016
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...