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F.C. Internazionale partners with Le Sports

Friday, 29 Jan 2016 12:00   |   By Chen Yaping

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Internazionale announced yesterday a new partnership with Le Sports in China for the club TV channel, Inter Channel, to be broadcast across mainland China. 

The two-year deal will see Le Sports become the exclusive broadcast partner for Inter Channel in the territory across all platforms including television, website and mobile.

Inter Channel programming includes full reruns and highlight shows of Inter’s Serie A and TIM Cup matches, pre and post match exclusive interviews with first team players, coach Roberto Mancini’s weekly prematch press conference, real audio daily training sessions from Appiano Gentile plus in depth player interviews, past player documentaries, news and other exclusive features. 

In addition, Le Sports will be entitled to produce a limited amount of local content. According to 2015 research, Inter has a total following of 190 million in the Asia Pacific region.

Lei Zhenjian, the CEO of Le Sports, said of the partnership: "Serie A and Inter are very popular on our platforms and we believe this partnership with Inter will greatly boost the influence of both the club and Serie A in China."

Source: inter.it

Tags: Letv,Inter Milan,partnership,Letv Sports

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