Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
According to several Chinese sources, Hong Kong-based Culturecom Holdings is about to acquire Super Sports Media Group for HK$3.875 billion (about US$499m) in cash and convertible bonds.
Super Sports owns the broadcasting rights to English Premier League matches until the end of the 2018/19 season. The intended purchase is aimed to help Culturecom assemble a well-established sports industry chain.
It is expected that with the assistance of soccer events, the Hong Kong company will develop more related businesses in order to increase profits.
Super Sports, founded in 2010, distributes sports programs via TV channels, internet and other platforms in China. In October 2012, Super Sports was awarded the exclusive live audiovisual broadcasting rights for all 380 Premier League matches per season for seasons 2013/14 - 2018/19 in Mainland China and Macau. Total revenue of Super Sports hit US$61.3 million last year.
As stated in earlier reports, Sina, Tencent and LeEco each have paid US$18m to Super Sports for part of the online media rights.
Source: iyiou.com
Proofread by Sean O Diobhilin.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
2015 in review: the sports business in China (III)
05 Jan 2016
Wanda Sports to initiate China Cup in 2017
13 Jan 2016
Chery Rely: success in Dakar proved product quality
12 Dec 2014
Sina Sports to report China Basketball Summit 2015
23 Nov 2015
Wanda to build $9.45 billion tourism & sports complex in Shandong
29 Aug 2016
More from Yutang Sports
Yutang Sports
loading...