2016 Euros marketing seminar in Beijing

Lv Lei, programme planning supervisor of Yutang Sports

Guotai Junan Securities, Shankai Sports and Yutang Sports are jointly hosting a seminar around the 2016 Euros in Beijing this afternoon (10th May).

In the first session, Chen Xiao, principal media analyst at Guotai Junan, firstly addressed the investment opportunities that the 2016 Euros will bring for the secondary market in China. Isabelle Thomas of Atout France then showcased the attractions of the 10 different French cities which will be hosting the exciting tournament in June.

Following Ms Thomas’s impressive Chinese keynote speech, Lv Lei, programme planning supervisor of Yutang Sports, delivered a media report on the European Championship to the audience. He demonstrated how the 2016 Euros will be a fantastic opportunity for brand visibility and marketing considering the mass media exposure of the competition. Then Shankai Sports CEO Mr. Feng Tao delivered his keynote address around the ticketing market of the 2016 Euros and sports tourism.

In the second session, Li Hong, President of KayFord, the official global derivatives provider of the 2016 Tour, stressed the importance of Intellectual Properties protection and forecast a bright future for the sporting derivatives industry. 

Proofread by Sean O Diobhilin.