SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
International sports marketing company Infront Sports & Media, which has been integrated into Wanda Group’s sports unit, Wanda Sports, has acquired a 51 percent stake in Omnigon, one of the leading digital services firms within the sports and entertainment industries.
The investment, effective immediately, makes Infront the majority shareholder of Omnigon and follows the successful signing of a strategic partnership announced in October 2015.
The acquisition supports the full deployment of Infront Digital Solutions, providing clients with advanced services across the entire digital ecosystem and value chain from one central source – these will include strategy, monetisation, technology and content creation.
Complementing Infront’s existing digital service capabilities, Omnigon will retain its current brand identity and continue to operate as a stand-alone entity.
Philippe Blatter, President & CEO of Infront, said: “Our target is to be both a perceptive leader and a global premium service provider for digital solutions.
“During the initial strategic partnership with Omnigon, it became apparent that the company ideally complements the existing Wanda Sports businesses with its digital know-how and solutions.
“It is now my pleasure to warmly welcome all Omnigon employees to the Infront Group. Supporting clients to leverage and monetise sports consumption across the digital landscape and remain at the forefront of development, we will offer powerful one-stop-shop solutions as well as custom-made products.”
Source: omnigon
Proofread by John Devlin
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Wanda seals long-term FIBA deal
16 Jun 2016
Stephen Curry tops jersey sales in China
10 Oct 2015
Hainan government to set up culture and sports fund
29 Apr 2016
Aston Villa takeover completed
15 Jun 2016
CSEM wins sports town construction project with RMB 2.4 billion bid
08 Nov 2017
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...