When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

Recently Hansum Sports and Culture Development Ltd., announced that it had struck a partnership deal with German sporting goods company Derbystar to tap into the football tech market.
Hansum Sports is a Chinese company which focuses on youth football training.
Derbystar has supplied the official match balls used in Holland's top-tier Eredivisie since 2006, which proves Derbystar’s quality and makes it an ideal partner.
Hansum Sports and Derbystar will develop balls and other sports-related wearable devices in the future.
Hansum Sports has introduced German youth football training textbooks into China. It plans to promote these books in as many primary and middle schools as possible.
Following the signing of this partnership deal with Derbystar, Hansum Sports plans to tap into smart devices and software to build a youth football training ecosystem.
It also wants to formulate standards in terms of product and services for youth football training.
Source: Phoenix Sports
Proofread by Sean O Diobhilin
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Soccerex Global Convention 2015: Notes from day one
08 Sep 2015
24 Aug 2016
Football sponsors must be prudent in China
25 Dec 2015
China’s Wanda completes $650 million World Triathlon buy
27 Aug 2015
Federation of International Sports Industry set up in Shanghai
03 May 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
A turning point for global sport: IBA President Umar Kremlev and Donald Trump Jr join forces
30 Sep 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Yutang Sports
Chinese website
loading...