Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026 19:39

Recently Hansum Sports and Culture Development Ltd., announced that it had struck a partnership deal with German sporting goods company Derbystar to tap into the football tech market.
Hansum Sports is a Chinese company which focuses on youth football training.
Derbystar has supplied the official match balls used in Holland's top-tier Eredivisie since 2006, which proves Derbystar’s quality and makes it an ideal partner.
Hansum Sports and Derbystar will develop balls and other sports-related wearable devices in the future.
Hansum Sports has introduced German youth football training textbooks into China. It plans to promote these books in as many primary and middle schools as possible.
Following the signing of this partnership deal with Derbystar, Hansum Sports plans to tap into smart devices and software to build a youth football training ecosystem.
It also wants to formulate standards in terms of product and services for youth football training.
Source: Phoenix Sports
Proofread by Sean O Diobhilin
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
FIFA Women's World Cup 2015 TV Broadcasting Report
17 Jul 2015
Nike officially replaced Adidas as Chinese football partner
04 Jan 2015
Shandong Province launches football reform scheme
06 Jun 2017
Chairman of Infront China to join LeEco
29 Jan 2016
Yutang + Soccerex: 2014/15 European Football in China
11 Sep 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Who you meet at SportAccord And Why it Matters
22 Jan 2026
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
Where to stay in Baku: the SportAccord 2026 Official Hotels
29 Jan 2026
SportAccord Convention in Baku postponed
03 Apr 2026
Yutang Sports
Chinese website
loading...