Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Recently Hansum Sports and Culture Development Ltd., announced that it had struck a partnership deal with German sporting goods company Derbystar to tap into the football tech market.
Hansum Sports is a Chinese company which focuses on youth football training.
Derbystar has supplied the official match balls used in Holland's top-tier Eredivisie since 2006, which proves Derbystar’s quality and makes it an ideal partner.
Hansum Sports and Derbystar will develop balls and other sports-related wearable devices in the future.
Hansum Sports has introduced German youth football training textbooks into China. It plans to promote these books in as many primary and middle schools as possible.
Following the signing of this partnership deal with Derbystar, Hansum Sports plans to tap into smart devices and software to build a youth football training ecosystem.
It also wants to formulate standards in terms of product and services for youth football training.
Source: Phoenix Sports
Proofread by Sean O Diobhilin
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