Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
September 20: At a press conference held in Beijing, Wu Minxia, former 5-time Olympic diving champion launched her own personal brand MXW (Chinese version: 敏行者MXW), together with her husband Zhang Xiaocheng and several commercial partners including the Jinjiang-based clothing brand Haoshou, brokerage firm Starsoar Sports and the Macau-based design firm Chiii Design.
Founding the brand together with Haoshou's General Manager Hong Jingxin, Zhang expressed that the brand would have its headquarters in Jinjiang, Fujian Province and focus on providing swimming related sportswear and sports equipment to teenagers and families.
Acting as the “Honorary Chief Product Officer” of this new brand, Wu stated that she would help to assist in supporting the brand and the refinement of product quality and users' experience.
One of the new partners responsible for product distribution also disclosed at the press conference that the brand would launch on major online commerce platforms this autumn.
Further to this announcement, another deal was revealed at the press conference with Starsoar Sports, the Chinese agency of Wu Minxia partnering with Sina Sports. The agency will look after the MXW brand's marketing campaigns.
Source: Sohu
Proofread by Raymond Fitzpatrick
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36
Related coverage
Shankai Sports acquires new media rights to Euro 2020
01 Aug 2016
JoyRun raises US$18m in Round B fundraising
02 Dec 2015
CMC to set up amateur football company
12 Apr 2016
The brand with integrity: interviews with Jaimie Fuller, CEO of SKINS
04 May 2016
Chinese group to sponsor Sheffield United
01 Jul 2016
More from Yutang Sports
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...