30 Young Sports Makers selected to shake up the future of sport at Global Sports Week 2021
27 Nov 2020 10:57
September 20: At a press conference held in Beijing, Wu Minxia, former 5-time Olympic diving champion launched her own personal brand MXW (Chinese version: 敏行者MXW), together with her husband Zhang Xiaocheng and several commercial partners including the Jinjiang-based clothing brand Haoshou, brokerage firm Starsoar Sports and the Macau-based design firm Chiii Design.
Founding the brand together with Haoshou's General Manager Hong Jingxin, Zhang expressed that the brand would have its headquarters in Jinjiang, Fujian Province and focus on providing swimming related sportswear and sports equipment to teenagers and families.
Acting as the “Honorary Chief Product Officer” of this new brand, Wu stated that she would help to assist in supporting the brand and the refinement of product quality and users' experience.
One of the new partners responsible for product distribution also disclosed at the press conference that the brand would launch on major online commerce platforms this autumn.
Further to this announcement, another deal was revealed at the press conference with Starsoar Sports, the Chinese agency of Wu Minxia partnering with Sina Sports. The agency will look after the MXW brand's marketing campaigns.
Source: Sohu
Proofread by Raymond Fitzpatrick
30 Young Sports Makers selected to shake up the future of sport at Global Sports Week 2021
27 Nov 2020 10:57
Related coverage
Absen to invest $ 4.5m in sports industry
10 May 2016
Alibaba Sports partners with Shanghai Sports Bureau
04 Jan 2016
Sina Sports: from sports media to sports industry company
13 Apr 2016
China Digital, Jay Chou to set up e-sport gaming company
18 Feb 2016
06 Jun 2016
More from Yutang Sports
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Yutang Sports
loading...