Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Shortly before the Chinese Grand Prix, the Sauber F1 Team announced a race partnership with Hong Kong-based Dranix Technology Development Linited for two upcoming Formula One GPs in Asia.
The deal will see the Asian online gaming company’s AG88 brand act as a Race Partner of the Sauber F1 Team AT The 2016 Singapore Airlines Grand Prix, as well as at the 2016 Japanese Grand Prix.
During this year’s Singapore Airlines Grand Prix and the Japanese Grand Prix, the AG88 logo will appear on the upper sides of the sidepods, as well as on the garage walls.
“We are pleased to announce our partnership with AG88, the leader in the Asian online gaming industry, ahead of the Grand Prix in Shanghai,” said Sauber team principal Monisha Kaltenborn. “We will ensure we do our very best in providing AG88 with a platform to increase its brand exposure in Asia, especially during the Singapore and Japanese Grand Prix.”
Judy Chen, the marketing manager of AG88, added: “We are delighted to become a partner with the Sauber F1 Team, and are also looking forward to co-organising some exciting events and performances in Singapore and Suzuka.”
Source: Sauber
Proofread by John Devlin.
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