Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
Premier League football club Southampton have announced a 7-year partnership with the kit supplier Under Armour. This announcement was made on April 14th by Club Chairman Ralph Krueger and Peter Murray, Vice President of Under Armour.
The deal starts July 1 and runs to 2023. As of yet financial terms have not been disclosed. As part of the deal, the pair are looking to launch academies and Southampton/Under Armour development programmes, initially in the US and then in China.
As Krueger said, the club will recruit new coaches to teach in the “Southampton way”. Under Armour will provide its own expertise in this field: it has 200 grassroots academy partners in the US, providing kit for “50,000 kids”.
Discussions on launching in the Chinese market were “just starting”, the Chairman said, “There’s so much opportunity in how China and India would like to learn and develop football players. The sport is just booming right now.”
Southampton, known as the Saints , currently sit 7th in the 20-team league.
Source: leisureopportunities.co.uk
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Evergrande FC reportedly have huge revenue loss
03 Jul 2015
Rumours: CMC-backed Whaley to acquire CSL media rights
18 Feb 2016
Beijing Guoan FC, a valuable property in Chinese soccer
07 Jan 2016
China enters into a new era for football
03 Mar 2015
Hull City awaits Chinese takeover
25 Aug 2016
More from Yutang Sports
Yutang Sports
loading...