Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Premier League football club Southampton have announced a 7-year partnership with the kit supplier Under Armour. This announcement was made on April 14th by Club Chairman Ralph Krueger and Peter Murray, Vice President of Under Armour.
The deal starts July 1 and runs to 2023. As of yet financial terms have not been disclosed. As part of the deal, the pair are looking to launch academies and Southampton/Under Armour development programmes, initially in the US and then in China.
As Krueger said, the club will recruit new coaches to teach in the “Southampton way”. Under Armour will provide its own expertise in this field: it has 200 grassroots academy partners in the US, providing kit for “50,000 kids”.
Discussions on launching in the Chinese market were “just starting”, the Chairman said, “There’s so much opportunity in how China and India would like to learn and develop football players. The sport is just booming right now.”
Southampton, known as the Saints , currently sit 7th in the 20-team league.
Source: leisureopportunities.co.uk
Proofread by John Devlin.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
China to introduce soccer textbooks to schools in fall
18 Apr 2015
Chinese consortium plan to takeover Aston Villa
22 Apr 2015
Chinese Professional Football League to launch in March
06 Jan 2017
Weekly report: Ning's victory contributes to the high ratings
12 Aug 2015
China League One side registers in Shaoxing, Zhejiang Province
04 Jan 2016
More from Yutang Sports
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...