Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Bayern Munich, ahead of Manchester United and Liverpool, have the best digital media presence in China, according to the Red Card 2016 China Digital Football Index.
Prepared by Shanghai-based consultancy Mailman, the report looks at commercial success, engagement and social media.
The growth of IPTV is one of the nine different "performance metrics" that Red Card analyses across Weibo, the messaging service WeChat and each club's official website, online shops and video offerings.
The report concluded that:
1. Bayern Munich is the #1 team on Chinese digital media.
2. WeChat follower numbers are revealed publicly for the first time ever with 4 clubs reaching over 50,000 followers.
3. Manchester United is the most followed club on Chinese social media.
4. China is the #1 country for pre-season fixtures with 10 teams playing exhibition matches and the first International Champions Cup held in Asia.
5. The Bundesliga is the most popular European league on Chinese social media.
6. Three of the top 5 most followed football stars on Twitter, including Cristiano Ronaldo and Neymar, still do not have a presence on Weibo.
Source:BBC & mailmangroup.com
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Related coverage
China to operate pilot football projects in 4,755 schools
18 Jul 2016
Interview: How PEAK Sports became an international brand
13 Jan 2016
Sportswear to outpace casinos as Chinese consumers earn more
09 Jan 2015
Frank Leenders: FIBA wants to leave legacy after the 2019 World Cup
29 Apr 2016
La Liga president eyes closer ties with CSL
18 Aug 2015
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...