VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Former Infront China President and CEO Ma Guoli had taken up his new office at Le Sports as Vice Chairman, according to an announcement he made at the 2016 China Sports Marketing Forum last Saturday (2nd April).
The 63 years old officially joined Le Sports on April 1st as he departed the global sports marketing powerhouse Infront China where he had enjoyed his role as President and CEO since Octorber 22nd , 2008. Prior to his spell at Infront China, he also worked for Beijing Olympic Broadcaating (BOB) as a CEO. Mr. Ma had previously established himself at CCTV where he started as a sports reporter and ended up as the head of CCTV’s sports center.
With his huge expertise and networking experience in the Chinese sports industry, particularly in sports media, Ma is set to steer the emerging Le Sports through the ever changing landscape of Chinese sports.
In his speech, Mr. Ma said Le Sports, as an internet company, is not a rival to the CCTV sports channels.
Proofread by John Devlin.
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
New Strategic Director for Wanda Sports
01 Jun 2016
12 Jun 2016
New digital media and its rising role in Chinese sports reform
21 Oct 2015
LeSports terminate title sponsorship contract with Wukesong Arena
17 May 2017
LeSports and Info TM reach strategic partnership
31 Mar 2017
More from Yutang Sports
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
France’s Golden Decade of Sport
14 Jun 2023
Yutang Sports
loading...