Le Sports hires Ma Guoli

Former Infront China President and CEO Ma Guoli had taken up his new office at Le Sports as Vice Chairman, according to an announcement he made at the 2016 China Sports Marketing Forum last Saturday (2nd  April).

The 63 years old officially joined Le Sports on April 1st as he departed the global sports marketing powerhouse Infront China where he had enjoyed his role as President and CEO since Octorber 22nd , 2008. Prior to his spell at Infront China, he also worked for Beijing Olympic Broadcaating (BOB) as a CEO. Mr. Ma had previously established himself at CCTV where he started as a sports reporter and ended up as the head of CCTV’s sports center.

With his huge expertise and networking experience in the Chinese sports industry, particularly in sports media, Ma is set to steer the emerging Le Sports through the ever changing landscape of Chinese sports.

In his speech, Mr. Ma said Le Sports, as an internet company, is not a rival to the CCTV sports channels.

Proofread by John Devlin.