Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Former Infront China President and CEO Ma Guoli had taken up his new office at Le Sports as Vice Chairman, according to an announcement he made at the 2016 China Sports Marketing Forum last Saturday (2nd April).
The 63 years old officially joined Le Sports on April 1st as he departed the global sports marketing powerhouse Infront China where he had enjoyed his role as President and CEO since Octorber 22nd , 2008. Prior to his spell at Infront China, he also worked for Beijing Olympic Broadcaating (BOB) as a CEO. Mr. Ma had previously established himself at CCTV where he started as a sports reporter and ended up as the head of CCTV’s sports center.
With his huge expertise and networking experience in the Chinese sports industry, particularly in sports media, Ma is set to steer the emerging Le Sports through the ever changing landscape of Chinese sports.
In his speech, Mr. Ma said Le Sports, as an internet company, is not a rival to the CCTV sports channels.
Proofread by John Devlin.
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Wanda enters Bundesliga signing mega-deal with Mainz 05
07 Aug 2015
LeSports hires New Vice President
09 May 2016
Wanda's way to its sports kingdom
17 Nov 2015
LeSports partners with China Digital Culture
27 Jun 2016
LeSports and Nutrilite launch Olympic channel
15 Jul 2016
More from Yutang Sports
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...