Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024 16:40
The Wanda Group and Italy’s Lega Serie A have come to an agreement that will see Italian football promoted across China, according to the Italian media outlet GazzettaWorld.
As stated in the report, a verbal accord was reached during a lunch meeting on Tuesday, though nothing has yet been signed. Wanda executive Zhang Lin and Marco Bolgaretti of Infront Italy were joined in Milan by three representatives of Serie A, namely Maurizio Beretta, Adriano Galliani and Marco Brunelli.
It is said that once the deal is finalized, Wanda will offer a base in the Asian market for further marketing of Serie A.
Zhang Lin enjoyed a whirlwind visit to Milan. On Monday he met with football club presidents including Inter’s Erick Thohir. It remains to be seen what comes of those discussions, since there has been no official comment up to now.
Source:GazzettaWorld
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Serie A Genoa FC attracting Chinese interest
28 Apr 2015
Yutang Weekly (2016.1.25-1.31)
31 Jan 2016
26 Nov 2014
KPMG: Chinese Super League made big progress in 2015 attendance
16 Jan 2016
Osports partners with Infront China
17 Apr 2018
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...