SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
On Thursday (24th March) a world champion figure skating pair launched a mobile app to promote ice skating in advance of the 2022 Beijing Winter Olympic Games.
Retired skating partners Pang Qing and Tong Jian developed the app, iSkating (or Aihuabing in Chinese) to address the lack of information about facilities and coaching that has hindered China's bid to push winter sports on a bigger scale.
Developed in cooperation with an IT crew, the app offers news updates on international events, a search function for public skating rinks and online figure skating instruction via video.
Skating fans can also use the app to book rinks for practice and sign up for coaching sessions guided by Pang and Tong at selected rinks.
China's Winter Sports Administration Center also offered support to the partners by filming a series of figure skating teaching videos for the app that are performed by its affiliated athletes.
The pair, who announced their romance after winning a silver medal at the 2010 Vancouver Winter Olympics, retired from competitive skating last year.
Source: Chinadaily
Related coverage
PEAK Sports raise 680 million Hong Kong dollars
06 Jul 2015
Suning to add e-sport business
28 Dec 2015
Growing middle class draw investors into China's sports industry
17 Aug 2015
How to save stadiums in China?
27 May 2015
Two national sports associations name new presidents
15 Dec 2017
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Yutang Sports
loading...