The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35

Wanda Sports, the newly formed subsidiary of Chinese conglomerate Dalian Wanda signed a partnership deal with Xiamen’s governing body last Thursday (December 24) which will see Xiamen host Ironman events from next November.
In accordance with the deal, the World Triathlon Corporation's (WTC) flagship events, Ironman 70.3, also known as a Half Ironman, will be held in the coastal city in Fujian Province. From next year's Xiamen event, 15 athletes will qualify to attend the Ironman World Championship to be held in Kona, Hawaii in 2017. As well as this, 50 will qualify to attend the Ironman 70.3 World Championship. Xiamen is also expected to hold the Ironman event in 2017.
Dalian Wanda finalized its acquisition of the WTC at $650 million on November 19. After a month of careful consideration, the Chinese conglomerate chose Xiamen as the first Chinese city to host the event.
Wanda Sports is aiming to make Ironman the largest competition participation platform in China. It is expected that the sports company will add two or three more Chinese cities to its Ironman partnership portfolio in 2016 and further cities in 2017.
Source: The Beijing News & PRNewswire
Proofread by John Devlin
The business insights of Spartan Race in China: targeting middle and high-end users
06 Jan 2019 16:35
Related coverage
Dalian Wanda closes Infront takeover
08 Jul 2015
Wanda Group acquires Infront Sports at EUR 1.05 billion
10 Feb 2015
Chinese companies ramp up their efforts in Sport industry
21 Dec 2015
Under Armour sues Chinese brand for US$15.05m
30 Jun 2016
2016 Working Conference of the National Sports Industry held in Beijing
16 Nov 2016
More from Yutang Sports
“Connect & Cultivate”: a 24-hour Networking Ecosystem at SportAccord 2026
03 Mar 2026
SportAccord Convention in Baku postponed
03 Apr 2026
SportAccord Convention 2026 sets its sights on sport’s digital frontier
21 Mar 2026
Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku
03 Mar 2026
Who you meet at SportAccord And Why it Matters
22 Jan 2026
Yutang Sports
Chinese website
loading...