Discover the SportAccord Summit sessions!
31 Jan 2024 23:49
Beijing Hualu Baina Film & TV Inc. announced yesterday (4th May)it plans to set up a VR business unit. Over the next 3 years it will invest 1 billion yuan in virtual reality and augmented reality.
Beijing Hualu Baina Film &TV Inc. is a public company which primarily engages in the investment, production and distribution of TV dramas, as well as derivative business. The Company's main business is in TV drama and film and is also involved in variety shows.
In June 2015, Hualu Baina announced it would partner with one of its subsidiaries to invest 500 million yuan setting up a sports firm.
After setting up the VR unit, the company said it hopes to converge advanced technology with its quality content - namely film & TV, variety shows and sports resources - making it more attractive to advertisers.
Source : Beijing Hualu Baina Film & TV Inc.
Proofread by Sean O Diobhilin
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Calxon Group became exclusive title sponsor of 2015 National City Basketball Tournament
29 May 2015
Juventus launches new online store in HK
06 Aug 2015
Shenzhen company to sponsor Segunda Liga
20 Jan 2016
Beijing hosts Canada-China Sports Business Summit
18 Nov 2015
Tmall becomes exclusive partner with Discovery Expedition
05 Jun 2015
More from Yutang Sports
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Yutang Sports
loading...