SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024 15:50
Master Kong, a Tianjin-based food and beverage company, yesterday (15thMarch) renewed their partnership deal with the Chinese University Basketball Association (CUBA).
Despite the fact that the terms of the deal were not disclosed, Master Kong will remain as the presenting partner of CUBA after entering into a new deal with the Federation of University Sports of China. Under the agreement, the two sides also officially launched an online community for fans at the press conference.
Jia Xiande, President at Master Kong China, said “Master Kong has been jointly building a dreamland for university basketball over the three years since wereached a partnership agreement with CUBA in 2014.”
“Through our joint efforts, it is hoped to carry the partnership forward and help develop campus basketball in China.”
Mr. Jia also announced that Master Kong has signed partnerships with four Chinese university basketball teams, namely Huaqiao University, Civil Aviation of China, Peking University and Taiyuan University of Technology.
Source: Sohu
Proofread by John Devlin.
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
New sponsor for League One club
25 Mar 2016
Huawei gets on sports sponsorship highway
08 Dec 2015
22 Feb 2016
Red Bull sponsored motor races had finals in Huairou
27 Jul 2015
Report on TV broadcasting of Tennis Tournaments in 2013 (VI)
14 Nov 2014
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...