Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The Korea Baseball Organization (KBO), governing body of South Korean professional baseball, signed a Memorandum of Understanding(MOU) yesterday with the Chinese Baseball Association (CBAA) and the Hengda Lianhe Investment Company (Chinese: 恒达联合).
This MOU will see KBO and CBAA co-operate in terms of youth training, coaching projects and the operation of sporting events. As Lei Jun, the CBAA President, said, KBO is going to provide supports covering umpires, technologies and operation in the 2016 Chinese Baseball League. The two sides will also organize a youth training camp this summer.
Wang Jianwen, Hengda Lianhe’s President, said that as the marketing operator of this partnership, their company is making efforts to promote the broadcasting of Korean baseball matches in China, and to introduce Korean cheering squads and superstars into the CBL’s marketing.
"We'll be taking our first steps into the Chinese market," the KBO said in a statement. "By strengthening bilateral exchanges and promoting Korean baseball in China, we hope to expand our market in China and also help grow Chinese baseball at the grassroots level."
Proofread by John Devlin.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
10 Nov 2015
WowSports signs with Borussia Dortmund
29 Jul 2016
Letv sports partnered with Yabuli Ski Resort
10 Aug 2015
ANTA Sports 2014 profit surges nearly 30% in retail
12 Feb 2015
25 Sep 2014
More from Yutang Sports
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...