Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Chinese Basketball Association (CBA) side Sichuan Whale Basketball Club have recently reached a strategic partnership with Sichuan Airlines, according to many Chinese reports.
The deal will see Sichuan Airlines become the exclusive official flight partner of the Sichuan-based basketball club which has just advanced to the 2015/2016 CBA Playoff semi-finals for the first time. Under the agreement, the flight company will offer air services to team members and staff of Sichuan Whale. In addition to this, the two sides will work together on campaigns to promote both brands.
As West China reported, Sichuan Airlines will explore more opportunities to reach their target customers by associating themselves with more Sichuan-based sports resources.
Sichuan Whale is a CBA team which is based in Sichuan Province, China. The basketball club has just smashed Zhejiang Lions 3-0 in the 2015/2016 CBA Playoff quarter-finals. They will face Xinjiang Flying Tigers in the semi-finals.
Source: West China
Proofread by John Devlin.
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024 14:40
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Weekly Report: CBA Playoffs and NBA All-Star lift CCTV 5's ratings
23 Feb 2016
New Third Board ushers in another Chinese sports company
07 Dec 2015
LI-NING won Best Crossover Marketing Award
29 Jul 2015
New sponsor for National Sports Training Center
11 Apr 2016
CBA establishes youth committee
12 Jan 2018
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Yutang Sports
loading...