When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025 12:36

New season of China Super League (CSL) started from March 7th,as a partner which has sponsored for 5 years. JD.com would continue supporting CSL in this season. In the 240 games, JD’s LOGO is going to be on the LED signage, scoreboard, ticket, and mix zone board. Furthermore, the E-commerce giant will establish deeper connection with Beijing Guoan, Shanghai Greenland, Guangzhou R&F, Shandong Luneng, Henan Jianye, Liaoning Hongyun, Guizhou Renhe, Changchun Yatai, Chongqing Lifan. In the home games of them, JD has the opportunity of the 3D advertisement in court and on the team bus.
JD started their collaboration with CSL 5 years ago.In March 2010, JD officially became the presenting sponsor of CSL. Then 3 years later, JD signed a 5-year contract of strategic cooperation, and turned into the exclusive partner in retailing and E-commerce.
In August 2014, JD establish the deeper cooperation with Beijing Guoan,and became the exclusive online saling platform for the club’s good.
Except for soccer, JD has a close relationship with basketball. They are official parter of CBA in 2014-15 and exclusive partner of E-commerce and Internet finance.
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