Le Sports signs with SOTX

Le Sports, a subsidiary of Chinese internet giant LeEco, formerly known as LeTV, has signed a strategic partnership deal with SOTX Sports. The Shenzhen-based sports company specialises in badminton and tennis.

This deal will see the two sides work on research and development with regard to smart badminton. Le Sports Mall, the major part of Le Ecosystem that focuses on the association of products and events, will provide advanced smart badminton rackets in partnership with SOTX. Consumers will be able to buy SOTX products via the online shop LeMall from the beginning of 2016.

In addition to this, the partnership is expected to seek co-operation in terms of online-to-offline platforms, big data, network technology, sports marketing and consumer preference research.

As a promoter of sports wisdom, SOTX is known for its success in sports science and technology. The brand has provided services and products for the young generation as well as smart venues.

Source:china.com.cn

Proofread by John Devlin.