Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Le Sports today (16thMarch) announced former CCTV sports presenter Liu Yuxi has joined the company’s newly-established sports brokerage arm as a partner.
The newly-unveiled agency is a subsidiary wholly-owned by Le Sports. The new company will represent athletes and cover PR and marketing strategies around sports and entertainment, according to a report on Le Sports’ site.
As Liu revealed, the agency will focus on the commercial development of various personalities including athletes, sports presenters and even entertainers who hold sports value.
“(We) strongly welcome Liu Yuxi joining (us), and hope her appointment will bring in new blood to Le Sports,” said Lei Zhenjian, CEO at Le Sports.
“She and Le Sports will work together to break new ground in China’s sports brokerage business and exploit its values as much as possible,” Lei continued.
Source: Le Sports
Proofread by John Devlin.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
CBA: The game of China’s basketball market reform
20 Jan 2016
F.C. Internazionale partners with Le Sports
29 Jan 2016
Le Sports to launch golf e-community in 2016
03 Dec 2015
Partnering with Real Madrid, Eastern Sports Club aims for listing
15 Jul 2015
Sunshine Insurance teams up with Codoon to cover marathon runners
22 Jan 2016
More from Yutang Sports
IWGA to confirm the World Games host
11 Apr 2024
SportAccord's interview with Sarah Gregorius: proactive actions are necessary to tackle online abuse
28 Apr 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Yutang Sports
loading...