Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Le Sports today (16thMarch) announced former CCTV sports presenter Liu Yuxi has joined the company’s newly-established sports brokerage arm as a partner.
The newly-unveiled agency is a subsidiary wholly-owned by Le Sports. The new company will represent athletes and cover PR and marketing strategies around sports and entertainment, according to a report on Le Sports’ site.
As Liu revealed, the agency will focus on the commercial development of various personalities including athletes, sports presenters and even entertainers who hold sports value.
“(We) strongly welcome Liu Yuxi joining (us), and hope her appointment will bring in new blood to Le Sports,” said Lei Zhenjian, CEO at Le Sports.
“She and Le Sports will work together to break new ground in China’s sports brokerage business and exploit its values as much as possible,” Lei continued.
Source: Le Sports
Proofread by John Devlin.
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023 14:59
Related coverage
Sun Yang takes first spot in China's Highest-Paid Athletes List 2016
25 May 2017
Beijing set to build a large comprehensive soccer village
09 Oct 2015
China martial arts expands in US
04 Jan 2015
Evergrand Volleyball Team on the verge of bankruptcy
16 Dec 2014
Lander E-sports to buy 19% shares in Chinese company
25 Dec 2015
More from Yutang Sports
IWGA to confirm the World Games host
11 Apr 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024
Yutang Sports
loading...