SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
Le Sports today (16thMarch) announced former CCTV sports presenter Liu Yuxi has joined the company’s newly-established sports brokerage arm as a partner.
The newly-unveiled agency is a subsidiary wholly-owned by Le Sports. The new company will represent athletes and cover PR and marketing strategies around sports and entertainment, according to a report on Le Sports’ site.
As Liu revealed, the agency will focus on the commercial development of various personalities including athletes, sports presenters and even entertainers who hold sports value.
“(We) strongly welcome Liu Yuxi joining (us), and hope her appointment will bring in new blood to Le Sports,” said Lei Zhenjian, CEO at Le Sports.
“She and Le Sports will work together to break new ground in China’s sports brokerage business and exploit its values as much as possible,” Lei continued.
Source: Le Sports
Proofread by John Devlin.
Related coverage
Le Sports teams up with Ti’ao Power: a new era for Chinese football?
24 Feb 2016
Sports authority changes track on abolished 'gold medal ranking'
07 Feb 2015
CMC to invest US$100 million in SECA
22 Jan 2016
Le Sports hails RMB 1.2 bn investment
16 Mar 2016
Singles’ Day highlights Chinese sports tycoons
12 Nov 2015
More from Yutang Sports
When New tournaments Meets New Tech, the Old Friend of Football Has New Stories
14 Jul 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Yutang Sports
loading...