SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Sina Sports has become the latest online media operator to secure rights to UEFA Champions League after its announcement of signing a partnership deal with Union of European Football Association (UEFA), according to a news report from Sina official website.
Sina claims it has acquired rights to show UEFA Champions League, Europa League and UEFA Super Cup in China for the next three seasons from 2015-16 through to 2017-18.
The deal enables Sina Sports to show 78 matches from UEFA Champions League and UEFA Super Cup per season and 41 matches from Europa League per season with coverage set to be provided across its range of online and mobile platforms.
In recent weeks, the Beijing based company has also secured rights to English Premier League for 2015-16 season along with Tencent Sports and LeTV Sports, while it has also established partnerships with Michael Owen and Carlo Ancelotti.
LeTV Sports is the first Chinese digital media operator to announce its live streaming rights to show up to 341 matches from the three properties for the same period.
Source: Sina Sports
Related coverage
Sina Sports secures media deal with YouthStream
23 Feb 2016
13 May 2016
Wanda to reform UEFA Champions League?
16 Aug 2016
Partner-up with Sina, a plot reversal for Manchester United?
18 Jan 2016
Alibaba partner with Baidu for Rio Olympics
18 Apr 2016
More from Yutang Sports
Interview with Yiannis Exarchos: to narrate Olympic story in new ways and promote positive values
01 Jul 2024
SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World
07 May 2024
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
Yutang Sports
loading...