Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
The China Open, the biggest international tennis tournament in China, has jointly launched the Asia Tennis Tournament Service Alliance with leading sports companies Octagon and APG. Their aim is to tap the growing business around tennis in Asia, particularly China.
The trilateral cooperation will see the three parties work closely servicing a large variety of tennis tournaments that take place in Mainland China, Taiwan and other Asia-Pacific markets, including Japan and South Korea.
Charles Hsiung, co-director at the China Open Tournament, said, “We are confident in the Chinese tennis market. Octagon and APG have always closely cooperated with the China Open. With the establishment of the service alliance of Asian tennis events, we will join hands in expanding the Chinese tennis market and building a broader marketing platform to provide a better service for all the tournaments we own and operate, to create more business opportunities for our sponsors and to achieve future win-win developments.”
The China Open, launched in 2004, is an annual professional tennis tournament held in Beijing every October.
Source: China Open
Proofread by John Devlin.
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024 19:18
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024 16:14
Related coverage
Hong Kong Tennis Association unveils strategic partnership with Prudential
19 Jun 2015
Peak increases investment in tennis
16 Nov 2015
2017 China Open kicks off with a record $9.41m in prize money
25 Sep 2017
Linglong Tire to sponsor Shandong Small Ball Sports Federation
13 Apr 2018
China national tennis team got official logo
25 Feb 2015
More from Yutang Sports
SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025
Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
22 Jul 2024
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Yutang Sports
loading...