SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
The China Open, the biggest international tennis tournament in China, has jointly launched the Asia Tennis Tournament Service Alliance with leading sports companies Octagon and APG. Their aim is to tap the growing business around tennis in Asia, particularly China.
The trilateral cooperation will see the three parties work closely servicing a large variety of tennis tournaments that take place in Mainland China, Taiwan and other Asia-Pacific markets, including Japan and South Korea.
Charles Hsiung, co-director at the China Open Tournament, said, “We are confident in the Chinese tennis market. Octagon and APG have always closely cooperated with the China Open. With the establishment of the service alliance of Asian tennis events, we will join hands in expanding the Chinese tennis market and building a broader marketing platform to provide a better service for all the tournaments we own and operate, to create more business opportunities for our sponsors and to achieve future win-win developments.”
The China Open, launched in 2004, is an annual professional tennis tournament held in Beijing every October.
Source: China Open
Proofread by John Devlin.
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