SPORTACCORD 2024 INSIGHTS: Sport’s Perfect Storm
23 May 2024 14:34
Athleta, a sub-brand of the American clothing retailer Gap, has signed a sponsorship deal in Shanghai with Xufang Football Club.
The deal will see the sportswear brand support the Shanghai-based futsal club from the beginning of the 2015/2016 season to the end of the 2016/2017 season. Xufang players will wear Athleta shirts when they compete in the CFA Futsal League, FA Futsal Cup, Shanghai Chenyi Cup and Yanfeng Cup. The financial details have not been disclosed as of now.
This is not the first time that the brand has sponsored the club as there was a sponsorship arrangement in place during the 2012/2013 and 2013/2014 seasons.
Athleta, a women’s active apparel company, now based in Petaluma, Calif., was founded in 1935 by the Brazilian company Maryaria·Santa Isabell. It sells yoga, running, skiing, snowboarding and surfing gear online and by catalogue. In 1958, Athleta became the official shirt suppliers to the Brazilian national teams. In September 2008, Gap Inc. acquired the sportswear company for about $150 million.
Source: Xufang FC
Proofread by John Devlin
Interview with Thomas Lund: to follow new trends and bring younger generations to the sport
17 Jun 2024 16:00
Related coverage
Cosmotailor becomes the official supplier of Beijing Ducks
02 Nov 2015
Huawei extends Phoenix sponsorship
19 Apr 2016
Sporting goods brands continued to be interested in football
15 May 2015
Luyuan: sports marketing No. 1
18 Jun 2015
Ledman, CSL's LED sponsor Ledman changes stock short name
21 Aug 2015
More from Yutang Sports
SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector
03 Jun 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
Hisense Named Official Partner of FIFA Club World Cup 2025
01 Nov 2024
SPORTACCORD 2024 INSIGHTS: Harnessing the Soft Power of Sport
13 May 2024
SPORTACCORD 2024 INSIGHTS: Touchdowns, Home Runs and Slam Dunks
12 Jun 2024
Yutang Sports
loading...