HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024 10:28
China’s State General Sports Administration are set to organize 20 events at various ski resorts for the upcoming FIS World Snow Day. Details are to be revealed on January 17th and the aim is to increase participation in snow sports among Chinese juniors.
FAW-Volkswagen, a leading auto brand in China, will see its Audi become an official partner of the FIS event in China, according to the press release recently launched at Beijing Capital Gymnasium.
Ge Shuwen, executive vice president at the Sales and Business Department of FAW-Volkswagen, said “Audi has the longest history in supporting snow and ice sports among auto brands and the deep historic roots has enabled the century-old auto brand to dedicate itself to the promotion of snow and ice culture across the globe.”
FAW-Volkswagen will take the corporate social responsibility to “positively promote snow and ice sports in China”, Ge added.
FAW-Volkswagen is an official partner of China’s Winter Sports Administration and is involved in sponsorship deals with several Chinese national teams, covering Short Track Skating, Snowboard Halfpipe, Alpine Skiing and Freestyle Skiing Aerials.
Source: China News
Proofread by John Devlin.
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024 19:00
Related coverage
CSL sponsor JD.com taps campus soccer
10 Dec 2015
23 Aug 2015
Tidy Life to sponsor Tianjin Basketball Team
11 Nov 2016
Dow Jones EMEA Managing Director Michael Lynagh: Sports is definitely benefiting from China
23 May 2016
Gap’s sub-brand sponsors Xufang FC
13 Jan 2016
More from Yutang Sports
Interview with Andreas Zagklis: to keep popularization of basketball with all-round strategy
08 Jul 2024
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SPORTACCORD 2024 INSIGHTS: Paris 2024 here we come!
02 Jul 2024
SportAccord's Interview with Gillian Sanders: Challenges for women in sport
26 Apr 2024
Yutang Sports
loading...