SPORTACCORD confirms Istanbul as Host City for 2025 Convention
13 Mar 2025 23:29
Shanghai Xiaoyuan Cultural Communication Co. Ltd. reached a strategic partnership with the World Freestyle Football Federation in Shanghai on January 4th, which will see Shanghai Xiaoyuan become a shareholder of Freestyle Football Ltd.
As the Shanghai Daily reported, the value of the deal is around RMB10m.
Under the agreement, the two sides will introduce Freestyle soccer to some local schools in Shanghai. They will also work together to introduce an educational program about freestyle soccer to promote the sport in countries like China, Australia and Cambodia. In addition, Shanghai Xiaoyuan will organize training sessions for sports teachers in some local schools.
“It can be played on any street or path and all you need is a ball,” explained Daniel Wood, President of the Freestyle Football Federation.
Shanghai Xiaoyuan has also been awarded the rights to broadcast the World Freestyle Football Championship 2016 in Melbourne.
Freestyle soccer is the art of self-expression with a ball while performing a range of tricks with various parts of the body. The sport is now widespread across the globe.
Source: Shanghai Daily
Proofread by John Devlin.
The United States Tops Skema Publika's First Annual Sport and Soft Power Ranking
27 Mar 2025 14:05
Related coverage
Football stars launched campaign in Shanghai schools
17 Apr 2015
Le Sports: What's next for the Chinese sports market?
16 Mar 2016
Shanghai SIPG suffers RMB573m loss in first half of 2017
05 Sep 2017
Yutang Sports become official media partner of 2016 SportAccord Convention
21 Mar 2016
China to organize ski jumping national team
14 Jan 2016
More from Yutang Sports
Yutang Sports
loading...