Expert insight | New changes on UEFA EUROs: growing maturity of Hisense and other Chinese brands
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The list of Brand Ambassadors and supporters for luxury Swiss watch brand Hublot contains illustrious names like Kobe Bryant, Dwyane Wade, Usain Bolt and Pele. The most recent addition to that select group is Poker World’s star team member Raymond whose credits include five titles one of which was the 2009 EPT London.
The signing shows that Hublot has ramped up its efforts in Chinese poker at a time when poker, as a mind sport, is attracting increasing attention across the world.
Raymond’s new status as one of the supporters of the watch brand is not accidental. As the leading Swiss watch brand, Hublot has long been known for its bold and innovative brand character. When they choose their brand ambassadors and partners, Hublot focus a lot on players’ influence in a particular field and also their personal development. Raymond, one of the most successful poker players in Asia, is a good choice for Hublot as they strive to promote their brand in the Chinese poker world.
Hublot’s approach in the poker world can be traced back to 2014 when the luxury brand signed an agreement with the World Poker Tour in Las Vegas to become Official Timekeeper and Official Watch of the international poker circuit. In 2015, Hublot announced it was to be the official timekeeper of WPT China.
Source: China News
Proofread by John Devlin
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